To target the best SEO keywords for Etsy in 2024, you need to focus on several factors: search trends, product-specific keywords, buyer intent, long-tail keywords, and competitiveness. Since Etsy is a marketplace, it’s essential to choose keywords that capture the intent of shoppers who search for handmade, vintage, and unique items.
Here’s a breakdown of the best SEO keywords strategies for Etsy in 2024:
1. Product-Specific Keywords
Use descriptive and highly relevant keywords that focus on your specific product type. Tailoring these keywords for your niche will help you attract highly relevant traffic. Examples include:
- Home decor: "boho wall art," "vintage home décor," "rustic wall signs"
- Jewelry: "personalized gold necklace," "handmade gemstone earrings," "dainty stacking rings"
- Fashion: "eco-friendly clothing," "custom tie-dye hoodie," "boho maxi dress"
- Printables: "wedding invitation templates," "digital planner download," "budget planner printables"
- Gifts: "custom pet portrait," "personalized wedding gift," "unique baby shower gift"
2. Trending & Seasonal Keywords
Stay updated on trending and seasonal keywords, particularly those tied to holidays, fashion cycles, or current styles. Popular seasons on Etsy include:
- Holidays: "Christmas gift ideas," "Valentine’s Day gifts for her," "Halloween décor"
- Events: "wedding favors," "bridal shower invitations," "birthday party supplies"
- Styles & Themes: "cottagecore décor," "minimalist jewelry," "pastel aesthetic," "Y2K fashion"
3. Long-Tail Keywords
Long-tail keywords (three or more words) offer a better chance of ranking because they have lower competition and are often more targeted to buyer intent. For instance:
- "Custom watercolor pet portrait"
- "Handmade vegan leather wallet"
- "Eco-friendly reusable snack bags"
- "Personalized family name sign"
4. Material and Attribute-Specific Keywords
Buyers often search by material, color, size, or other specific attributes. Incorporating these into your keywords helps narrow down searches. Examples include:
- "Sterling silver jewelry"
- "Organic cotton baby clothes"
- "Hand-carved wooden bowls"
- "Upcycled denim jacket"
5. Buyer Intent Keywords
These keywords reflect the searcher's intention, such as to buy, customize, or gift. Optimize for phrases that suggest high purchase intent:
- "Personalized gift for mom"
- "Handmade eco-friendly candles"
- "Custom name necklace"
- "Ready to ship gifts"
6. Location-Based Keywords
Targeting local customers can help you rank for regional searches. Use location-based keywords if you offer products that have regional appeal or you ship internationally:
- "Handmade jewelry UK"
- "Artisan pottery from Italy"
- "Vintage clothing USA"
7. Etsy-Specific Search Terms
Leverage keywords that are commonly used on Etsy and related marketplaces. Think about what people search for on Etsy that they wouldn’t on Amazon or eBay:
- "Handmade baby clothes"
- "Unique wedding décor"
- "Vintage fashion accessories"
- "Personalized cutting boards"
8. Action-Oriented Keywords
Incorporate keywords that imply immediate action. These are often great for categories like custom items or services:
- "Order custom print"
- "Buy now ready to ship gift"
- "Instant download wall art"
9. Keyword Strategy for Titles and Tags
On Etsy, it’s crucial to use your keywords in both the product title and tags to increase search visibility. For example:
- Title: "Custom Leather Wallet for Men – Handmade Personalized Gift for Him"
- Tags: "custom leather wallet," "personalized gift," "handmade gift for him," "leather wallet for men"
10. Tools to Help You Improve Etsy Keywords
To refine and improve your keyword strategy for Etsy, several tools can provide valuable insights into search volume, competition, and trends. Here are a few of the best options:
Listadum helps Etsy sellers generate keyword lists and optimize product descriptions. It assists in fine-tuning your listings, ensuring they include relevant and trending keywords, improving visibility in Etsy’s search results.
eRank offers keyword research, trend analysis, and data on top-performing Etsy shops. It helps you discover what keywords shoppers are using and how competitive those terms are. You can also track your shop’s performance and see real-time data on search trends.
Marmalead specializes in Etsy SEO and provides an easy way to analyze long-tail keywords, seasonality, and competitive keywords. It also offers insights into which keywords will likely lead to more sales, helping you refine your listings for maximum impact.
These tools provide valuable insights that can help you optimize your keyword strategy, increase visibility, and ultimately drive more traffic and sales to your Etsy shop in 2024.
Key Insights for Etsy SEO in 2024:
- AI-Assisted Searches: People are increasingly using AI tools to find exactly what they want. Think of how people might phrase conversational queries (e.g., “What are unique baby shower gifts?”).
- Mobile-First Searches: With mobile shopping growing, optimize for mobile users by focusing on clear, descriptive keywords that are easy to scan.
- Eco-Friendly and Sustainable Keywords: Keywords such as “eco-friendly,” “sustainable,” and “zero waste” will continue to grow as consumers look for sustainable products.
By integrating these keyword strategies into your Etsy listings, you can stay ahead of the competition and attract buyers in 2024.